Social Media Usage of Sports Clubs as Brands: A Research on Turkish Sports Clubs

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

FC Bayern München Goes Social - The Value of Social Media for Professional Sports Clubs

In 2010, FC Bayern München (FCB), one of the world’s most successful football clubs, had just finished a successful season from a commercial perspective as well as on the field. With regard to its digital service portfolio, FCB had successfully established its digital content distribution and an e-commerce platform. However, the club seemed to have missed one major trend: the rise of social med...

متن کامل

rating social and legal factors affecting privatization of sports clubs

many factors affect privatization of sports clubs. the aim of this research was to identify social and legal factors affecting privatization of sports clubs and to prioritize them with ahp method. for this purpose, the effective factors were collected with library and field study; a decision hierarchy tree was drawn and a questionnaire was designed. consistency rate under 0.1 was a sign of adap...

متن کامل

Health promotion activities of sports clubs and coaches, and health and health behaviours in youth participating in sports clubs: the Health Promoting Sports Club study

INTRODUCTION Sports clubs form a potential setting for health promotion, but the research is limited. The aim of the Health Promoting Sports Club (HPSC) study was to elucidate the current health promotion activities of youth sports clubs and coaches, and to investigate the health behaviours and health status of youth participating in sports clubs compared to non-participants. METHODS AND ANAL...

متن کامل

Organizational Mission and Revenue Diversification among Non-profit Sports Clubs

The beneficial effects of diversified income portfolios are well documented in previous research on non-profit organizations. This study examines how different types of organizational missions affect the level of revenue diversification of organizations in one industry, a question that was neglected in previous research. Based on contingency theory, it is assumed that different missions are ass...

متن کامل

Social Determinants of Intention to Dope in Sports Clubs and Institutions

Doping is the use of drug for the purpose of improving performance in general and sports performance in particular. Rejection or acceptance of the use of banned substances by athletes is determined by internal factors that are subjective and external or social. Against this background, the present study examined social risk factors as determinants of intention (temptation) to use banned substan...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: The Journal of International Scientific Researches

سال: 2019

ISSN: 2458-8725

DOI: 10.23834/isrjournal.475592